Tuesday, May 12, 2009

The dreaded news (well it's not that bad)

OK, you two who read this: You heard it here first. The Roxy
will have new ticket prices come Friday, May 15.

The bottom line is, tickets are going up by 50 cents. So an
adult will now cost $7.25, a child from 6-11 will be $5.25, and a
senior citizen or preschooler will be $4.25.

There's still the usual dollar-off for students carrying discount
cards, and the same goes for the Monday discount night, which
will be a $6.25 ticket.

Believe me, we don't like to raise prices. In fact we hate it so
much that we usually tend to wait longer to do it than we should.
We probably should have gone up a year ago, when gas prices
got out of sight, but we hung tough.

Then we considered going up 25 cents at the beginning of this
year, but decided to wait it out again. That was a bad move --
things are tight enough now that a 50-cent raise is necessary.
Just about every expense on our list has gone up, all the way
from film rent to employees' wages to heating and cooling the
building.

We also remodeled our lobby last spring, and improvements on
the big screen are on the way too -- we're currently in major saving
mode for Digital Cinema, which will revolutionize the types of
entertainment we'll be able to present. It isn't cheap though;
Digital will cost us in the neighborhood of $90,000.00. Being in
the movie business isn't for sissies!

There is some good news though. Our concession prices are
not changing at this time -- you can still get our large popcorn for
about half of what it costs in Billings. And our new ticket prices,
even though they are 50 cents higher, are still $1.25 lower than
the prices in the "big city" to the west.

If you have questions or comments about our prices or anything
else Roxy-related, we're always happy to answer them. See you
at the movies!